-Head of market research for branding of new credit card.
-Designed and wrote copy for all marketing materials for both Creditshop and all of its partnerships
-Created and executed retargeting initiative for credit card that ran across three platforms--direct mail, email, mobile ad-- reaching over 1 million customers.
-Developed social media strategy for CreditShop and Mercury Credit Card.
-Conducted market research for new company partnerships by creating and sending surveys to thousands of prospects. -Managed implementation of both Spanish and English IVR system for 6 company partnerships.
-Collected data on customer trends using Google Analytics to provide monthly reports to company partners.
-Worked with public relation firms to provide CreditShop and its new products with positive press
-Designed and developed co-branding style guides for new company partnerships.
-Led initiative with management team to gauge employee satisfaction by developing and executing companywide surveys.
-Developed and sent surveys to thousands of customers to obtain data on brand awareness and customer satisfaction.
-Head copywriter for all English and Spanish content.
-Created social media posts, eBooks, website copy, blog posts, emails, and YouTube scripts for both TheFigCo and clients.
-Wrote copy covering a variety of topics such as online marketing, personal branding, real estate, fashion, and the medical field.
-Managed the social media accounts of TheFigCo and their 4 biggest clients while improving follower count and engagement rates; most notably, increasing one client’s following from just a few thousand followers to over 2 million.
-Created and executed public relations strategies for the TheFigCo’s biggest clients; booked clients on podcasts, organized speaking engagements, and secured guest blog features.
-Supervised TheFigCo’s graphic designers and video editors to ensure new content always met deadlines.
-Created Facebook Ad campaigns to increase the online presence of clients and increase their sales.
-Managed the content, design, and implementation of TheFigCo’s first Spanish website
-Developed dozens of new content ideas weekly for TheFigCo and clients based off of market and competitor research.
-Created weekly project plans for both TheFigCo and clients while also managing their implementation.
-Translated entire company website from Spanish into English.
-Conducted competitor analysis for both U.S. and Latin American markets.
-Ran all social media platforms for company and their largest client; Increased customer engagement.
-Represented the company in pitches to potential clients.
Major: International Media and Communications
Minors: Business and Spanish
I'm a motivated communications professional with extensive experience in marketing, social media management, and public relations. I have a passion for helping my clients grow their businesses and challenge the status quo. I have a successful track-record of content marketing and overseeing the entire content process from brainstorming, outlines, and first drafts, to final edits and publishing. I'm self-motivated, detail-oriented, and enthusiastic, and will always work hard to ensure my clients don't only meet their marketing goals, but exceeds them.
I'm looking for a career where I can use my professional skill set to help make a difference. With marketing, PR, and communications experience, I want to use my expertise to help spread the word about non-profits on an important mission. I want to be of service to non-profits that are looking to increase funding, enhance brand awareness, or improve audience engagement.